Privacy Policy

Fern & Far is operated by Cherished Group Limited, a company registered in England and Wales.

Company number: 14318085
Registered office: Willoughby House, Broad Street, Stamford, England, PE9 1PG
Contact: dean@cherishedgroup.com

This policy explains what personal data Fern & Far handles, why, and what rights you have. It is written in plain English on purpose.

Fern & Far holds two distinct kinds of personal data:

• Advisor data — the account information of the travel advisors who use Fern & Far. For this data, we are the data controller.
• Client records — the information advisors store about their clients (travellers). For this data, the advisor is the data controller and we are a data processor, handling it only on the advisor’s instructions to provide the service. If you are a traveller whose details are held in Fern & Far, your advisor is the right first point of contact about that data — but you can also contact us and we will help.

From advisors: your name, email address and password (stored hashed); your business branding (logo, colours, fonts, photo, affiliation details such as your InteleTravel member ID); subscription and billing status; and basic usage information needed to run and improve the service.

In client records (stored by advisors): whatever the advisor chooses to record about their clients — typically names, contact details, trip preferences, quotes, itineraries, booking details and travel dates. We do not decide what goes in these records; the advisor does.

• To provide Fern & Far: accounts, quotes, client portals, reminders, reports.
• To communicate with advisors about their account and the service.
• To keep the service secure and fix problems.

We never sell personal data. We never use client records for our own marketing, and we never market to advisors’ clients. Client records are used solely to provide the service to the advisor who stored them.

Fern & Far is built and hosted on Base44, a cloud application platform, which stores the application data and provides authentication. We also use an email delivery provider to send transactional emails (such as verification codes). These providers act as sub-processors and are bound by their own data-protection commitments. Where any processing happens outside the UK, it is protected by appropriate safeguards such as adequacy decisions or standard contractual clauses.

For advisor data, we rely on:

• Contract — to provide the service you signed up for;
• Legitimate interests — to secure and improve the service;
• Legal obligation — where we must keep records, for example for tax.

For client records, we process on the advisor’s documented instructions as their processor.

We keep advisor data for as long as the account is active. If you cancel or your account lapses, we keep your data for up to 90 days so you can come back or export it, then delete or anonymise it — except for minimal billing records we must keep for tax and accounting purposes.

Client records are kept for as long as the advisor keeps them in their account, and are deleted when the advisor deletes them or when the advisor’s account is deleted.

You can ask us to delete your account and data at any time by emailing dean@cherishedgroup.com, and we will action it promptly.

Under UK data protection law you also have the right to:

• access a copy of your personal data;
• correct inaccurate data;
• object to or restrict certain processing;
• data portability (receive your data in a usable format).

If you are unhappy with how we have handled your data, you have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to resolve it directly first.

Fern & Far uses essential cookies only — the ones needed to keep you signed in and the service working. We do not use advertising or cross-site tracking cookies, so there is no cookie banner to click through.

Fern & Far is in beta and this policy will evolve with the product. If we make material changes, we will email advisors before they take effect and update the date at the top of this page.

Questions about privacy — or a request about your data? Email dean@cherishedgroup.com. Our Terms of Service cover the rest of the relationship.