Terms of Service

Fern & Far is operated by Cherished Group Limited, a company registered in England and Wales.

Company number: 14318085
Registered office: Willoughby House, Broad Street, Stamford, England, PE9 1PG
Contact: dean@cherishedgroup.com

These terms are a contract between Cherished Group Limited (“we”, “us”) and you, the travel advisor who creates a Fern & Far account (“you”). By creating an account you agree to them.

Fern & Far is in an early “beta” phase. That means we are still building and improving it: features may change, be added or be removed, and occasional bugs or downtime are more likely than in a mature product. We work hard to keep the service reliable, but we do not guarantee that it will be uninterrupted, error-free or always available, and we may suspend it for maintenance or updates.

We recommend you keep your own copies of any information you cannot afford to lose.

New accounts start with a 7-day free trial. A payment card is required to start the trial — it is collected securely by our payment provider, Stripe — but you are not charged anything during the trial, and if you cancel before the trial ends you will not be charged at all.

When the trial ends, your paid subscription starts automatically. The founding subscription price is £29 per month, locked in for as long as you remain continuously subscribed. Subscriptions renew monthly and are billed by Stripe.

You can cancel at any time from your account settings or by emailing us. Cancellation takes effect at the end of your current billing period; we do not offer partial-month refunds, but you keep access until that period ends. If you cancel during the free trial, you will not be charged anything.

Fern & Far is software: a tool that helps you create quotes, manage clients and bookings, and share trip information under your own brand.

We are not a travel agent, travel organiser, tour operator or principal. We do not sell travel, do not form part of any travel contract between you (or your host agency) and your clients, and are not a party to any booking.

We do not process your clients’ payments. Any “pay” buttons or payment links shown in Fern & Far simply point your client to the payment facility you provide — typically your InteleTravel payment link. Money never passes through us, and we have no responsibility for payments made through those links.

As the travel advisor, you are responsible for:

• the accuracy of every quote, price, itinerary and booking detail you send to a client — including anything drafted with the help of Fern & Far’s AI features, which you must check before sending;
• complying with the terms of your host agency (for example InteleTravel UK) and with all rules that apply to your travel business, including any ABTA, ATOL and Package Travel Regulations wording, disclosures or financial-protection statements you are required to display. Fern & Far lets you add this wording, but it is your job to make sure it is present and correct;
• having a lawful basis to store your clients’ personal information in Fern & Far, and keeping your account credentials secure;
• anything done through your account.

You agree not to use Fern & Far to:

• break the law, infringe anyone’s rights, or send spam;
• upload malicious code or attempt to gain access to other users’ data;
• resell, sublicense or provide the service to third parties as if it were your own;
• overload, scrape or reverse-engineer the service, or use it to build a competing product.

We may suspend or close accounts that seriously or repeatedly breach these terms. If we do, we will tell you why and, where practical, give you an opportunity to export your data.

You own the content you put into Fern & Far — your client records, quotes, bookings and branding. We process the personal data in your client records on your behalf, as your processor; you are the data controller for it. Our Privacy Policy explains how we handle personal data, and forms part of these terms.

We will never sell your data or your clients’ data, and we will never market to your clients.

We own Fern & Far itself — the software, design and everything that makes the service work. You get a personal, non-transferable right to use it while you have an account in good standing. Your brand assets and content remain yours.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be excluded under English law.

Subject to that, our total liability to you arising out of or in connection with Fern & Far is capped at the subscription fees you have paid us in the 12 months before the claim arose. We are not liable for loss of profits, loss of business, or indirect or consequential losses, nor for the content or outcome of any travel arrangements between you, your host agency and your clients.

As a beta product, Fern & Far and these terms will evolve. If we make material changes, we will email the address on your account at least 14 days before they take effect. If you don’t agree with a change, you can cancel before it takes effect.

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute — although we would much rather you emailed us first so we can sort it out directly.

Questions about these terms? Email dean@cherishedgroup.com.